Report Launch Event: Next Gen News

About the Event

Over the past eight months, FT Strategies and Northwestern University have travelled across three continents to research what 18 to 25-year-olds think about today's news and the extent to which it meets their expectations and needs. The Next Gen News report brings to life the thinking of this hard-to-reach group with nuanced anecdotes, quotes, and observations, and is complemented by insightful observations from industry leaders. Its goal is to help news producers better meet the needs of the next generation of consumers. To celebrate the report's launch and findings, in partnership with Northwestern University and the Google News Initiative, we would like to invite you to join us for this exclusive report launch broadcast where we will host a panel of industry experts to discuss what makes young consumers different and how news producers can better serve their needs. We will also share a framework to help think critically about initiatives to better engage younger consumers and talk about the gap between what young consumers want and what news providers typically offer. The panel will include: Jeremy Gilbert - Knight Professor in Digital Media Strategy, Medill School of Journalism, Media, Integrated Marketing Communication Jack Kelly - Founder and Content Creator at TLDR News, member of the Next Generation News Advisory Board Ruona Meyer - Researcher and Trainer, member of Next Generation News Advisory Board George Montagu - Head of Insights, FT Strategies (panel moderator) Monika Plaha - Presenter and Journalist RSVP today to secure your spot and ensure you get access to the valuable insights shared on the day. Attendees will be the first to receive a copy of the report and gain deeper learnings from the industry experts.