NEXT GEN NEWS 2

Next Gen News 2 is the second major research study from FT Strategies and Northwestern University’s Knight Lab, exploring how next-gen news consumers are navigating information overload while still seeking trusted, relevant content. Based on quantitative and qualitative research across five countries, the report offers fresh insights into audience behaviour today — and what it means for newsrooms adapting to rapid change.

Join us for this exclusive webinar where we will hear from authors of the report and emerging news producers who are finding new paths to connect with audiences. 

In this webinar, we will explore:

• Key findings from Next Gen News 2 and what they reveal about next-generation news audiences.
• The expanded Modes of Engagement framework  and how it can be applied.
• How audiences balance frequent news use with information overload, and how this shapes engagement.
• Case studies from emerging and established news producers finding new ways to connect with audiences.
• Practical recommendations that newsrooms can test to better meet audience needs.

Who should attend?

Publishing executives, editors, product leaders, audience development and strategy teams, and anyone responsible for understanding and responding to changing audience behaviour.

Can’t make it? Register your details below and you will receive a digital copy of the report, along with a link to the webinar recording to watch on demand.