Rethinking Retention for Long-Term Value

In an increasingly competitive market, understanding what drives audience loyalty and lifetime value has never been more critical. With shifting consumer behaviours, tightening budgets, and an ever-growing range of digital distractions, media organisations must go beyond surface-level engagement to cultivate meaningful, long-term relationships with their audiences.

FT Strategies, in collaboration with Poool, invites you to an exclusive, in-person workshop at the Financial Times’ headquarters in London to explore the latest retention trends and practical methods to proactively reduce churn.

This high-impact session combines expert insights, case study presentations and hands-on collaboration to help participants identify the actions, products and content that most effectively drive audience loyalty and lifetime value.

This is a private, invitation-only event for select publishing leaders and decision-makers. Capacity is limited to ensure an interactive and high-value discussion.

ON THE AGENDA

• Hear from Poool and The Audiencers on how publishers around the world are tackling retention for high ARPU
• Insights from FT Strategies experts on our “right-sizing subscriptions” initiative
• Lessons from Financial Times on proven retention tactics with a focus on testing and optimising cancellation journeys
• Proactive retention, perfecting UX and abiding by upcoming regulations
• Practical workshop with The Telegraph on how to build a successful cancellation journey for different personas
• Networking drinks to connect with peers from across the publishing industry, sharing experiences and best practices