- News Creator Learnings - we will share the challenges and opportunities that News Creators face (e.g. lack of formal recognition, navigating ‘objectivity’) and the opportunities for collaboration between creators and news organisations.
- News Creator Segmentation - we will go through the different categories of News Creator (Investigators, Explainers, Commentators), what makes them different and provide several real-life examples that you might not have heard of.
Hear from News Creators and our Advisory Board - we will be joined by V Spehar – the creator behind Under The Desk News (3.6M+ TikTok followers), Sruthi Gottipati - founder of Spot On and formerly head of Brut in North America and India, and Ben Reininga - VP of Audio and Video at POLITICO and ex-global head of news at Snap.
Commercial, editorial and product executives or staff at news organisations
Independent creators covering news, politics, tech or culture
- Platform, funding and partnership leads looking to collaborate with credible creators
The News Creator Project
About the event
Join us for an exclusive webinar exploring the rise of News Creators and their impact on the news industry.
Recent industry research highlights the importance for news organisations and their leaders to understand the News Creator ecosystem, which presents both significant opportunities and challenges for traditional media.
Over the past six months, FT Strategies and WAN-IFRA, with support from the Google News Initiative, have conducted in-depth research and interviews with News Creators to better understand how they operate, their financial sustainability and ability to deliver reliable, accurate information to audiences.
This research is grounded in real-world experience and draws on insights from interviews with over 15 creators and 25 Advisory Board Members across various platforms, including YouTube, TikTok, Substack and more.
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