Creating Value for a Sustainable Future

FT Strategies invites you to a virtual discussion on new research into what underpins sustainable local journalism — with a particular focus on the United States.

We have all heard of the challenges facing the local news sector. In the US, the number of reporters per 100,000 residents has fallen by more than 75% since 2002, news deserts continue to expand, and forecasts suggest many more counties could lose their last remaining source of local reporting by 2030. 

Philanthropic, commercial and public investment in local journalism is growing. Yet, a core question remains unresolved: what does sustainability actually look like in practice — and how can effort and capital be directed more effectively?

In this virtual discussion — fresh on the back of the launch of The Local News Playbook: Creating Value for a Sustainable Future, in partnership with the Knight Foundation — our aim is not simply to restate the problem, but to be solutions-oriented. 

With an expert panel, we will focus on current and emerging models of sustainability that are proving effective, and distil the lessons they offer for the wider local news industry.

Join us to explore:

• Why community connection is a structural advantage driving trust, engagement and long-term viability

• How uniquely local utility outperforms commoditised news, particularly in underserved communities

• Why reader revenue is a signal as much as a funding source

• What sustainable US outlets consistently get right, regardless of model or market